June 19, 2018

What is the influence of online travel agents on hotel sales. Essay sample


The most obvious reason why people use the services of online travel agents is that they help to organize the trip in a more efficient way. What is more, they do most of the work themselves. Thus, the services of online travel agents have been very popular until relatively recent time.

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One of the aspects which is particularly interesting to research regarding the issue in question is the influence which online travel agents have on hotel sales, if any, of course. Speaking about those benefits which travel agencies can offer a particular hotel as well as the industry in general, they are as follows: additional revenues, customer increase as well as promotion in new markets. However, there are certain drawbacks to mention as well. For instance, a lot of hotels have to pay big commission for getting the promotion within the channels which online travel agents use.  Apart from that, one should not forget about the competition on the market as well which makes it harder for a lot of hotels to survive.

Taking everything into account, the best solution to the current situation on the market is to organize some sort of cooperation between online travel agents and hotels. Such cooperation may be aimed at increasing direct booking while online travel agents will get a reasonable commission for the amount of work they do. New techniques within the fields of marketing and innovation should be used as well, especially taking into consideration the fact that the world is rapidly changing every day. Therefore, it is important to know what is trending every minute.


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