July 6, 2017

The future of magazines and newspapers

 

 

With the technology striding to the most remote backyards of the world, the majority of printed press has become obsolete. Even such giants of the industry as The New York Times, The Wall Street Journal and USA Today experienced major losses in 2013. The disappointing realities caused huge staff optimization. Journalists and correspondents who have been working for more than a decade were laid off. These processes have started in the early 2000s and they still continue today. There is no way printed press can ever get such revenues as it did 20 years ago. The tendency is obvious, and there are only two prospects for printed press. They shall either become digital or die out completely.

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After The Washington Post was purchased by Amazon founder Jeff Bezos in 2013, newspeople realized that the age of printed press as we know it came to the end. To keep pace with the circulation of information, Bezos and other CEOs revised their content and presence on the internet. They got websites and relaunched their papers online. Instead of sophisticated long articles, media published short stories targeted at a much younger audience. Journalists who remained in house adopt a more flexible view on realities and highlight what is popular on the social media. In most cases, newspeople find trends and content primitive, but they cannot pull the attention of the mass audience with long sophisticated articles.

Taking a positive approach to the future of the press, we shall say that it must go digital. There is enough space for writers to cover all topics and get all the audience they can online. Many editions have already taken that way so now they get a satisfactory revenue from subscriptions and ads.

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