October 9, 2017

The commercialization of the sports industry

 

One of the main problems in the field of sports industry is the fact that it has unfortunately become very commercialized. The thing is that a lot of brands want their name to be featured on the team uniform, for instance as it is a great type of advertisement for them. The problem is that quite often the field of sports is more concentrated on the ways of making money rather than on the game itself.

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Thus, you will see more and more sportsmen willing to sign contracts with huge brands in order to become the ‘face’ of that particular brand.  Apart from that, the whole spirit of competition seems to be fading away.

Luckily, everything is not as bad as it seems as long as long there are people to come to the games and see it live. What should also be mentioned in this respect is that a lot of young people still want to play sports which is a good sign. It means that this activity will continue growing and attracting more and more people.

 

 

 

 

 

 

 

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