June 19, 2018

Philip Morris management strategies. Essay sample

 

One of the goals which Philip Morris adheres to these days is to design a smoke-free future. That is the reason why the technology iQOS is developed and popularized by the company.

The management team are trying their best so that to find and attract talented people on the job market and motivate them to come work at Philip Morris. What is more, the company also wants to become one of the best employers on the market which is why it is not surprising that their HR and management team has a lot of work.

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Sustainability is another goal the company is focused on. What Philip Morris wants to do is to implement sustainability programs all over the world. In addition, the company has reorganized the way in which work in regions has been structured. In such a way, it became possible to increase the number of available regions from four to six, for instance. What the company is aiming to do with these changes is to maintain its financial performance as well as to transform the brand in general.

In addition Philip Morris is currently aimed at developing their global strategy which is the reason why it obviously remains one of the most important tasks for their management team.

Taking everything into account, Philip Morris has decided to reinvent their brand because of the fact that the business has been greatly affected by the decline in cigarette sales. The reason why the latter happened is that a lot of people realized that they need to stay fit and healthy and cigarettes do not help with that in any way.

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