June 27, 2018

Management approach analysis based on a case study of Amazon. Essay sample


The first thing to specify regarding Amazon and the techniques of the company is that this large corporation still uses the so-called ‘rank and yank’ approach. What it presupposes is that the performance of the employees is constantly monitored. There is no annual performance review because of the fact that it actually occurs all year round. Employees are encouraged to comment of the performance of their colleagues which is not the best thing to do considering that people work together in one office and interact on a daily basis. In addition, the company also wants its employees to actively engage in self-measuring and self-monitoring which is a hard thing to do because a person cannot be objective.

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In case an employee demonstrates low performance, they are required to explain what happened as well as why it happened. What is more, the performance of every employee is measured which presupposes that one can even lose their job in case the results are unsatisfactory. Practice at Amazon shows that employees with low performance results eventually get fired.

Apart from that, it is also important to highlight that Amazon is quite often viewed as a tough company on the market in terms of its management. To specify, a lot of reports suggest that those employees who work on delivery and in warehouse quite often struggle to make a living.

Taking everything into consideration, the approach to management which Amazon uses is rather harsh and there is no guarantee that it is effective. Besides, tons of employees are suffering from being constantly monitored.

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