July 6, 2017

Criteria for selecting an appropriate healthcare provider

 

 

In many Western countries, healthcare is a demand-driven system. Thus, patients are consumers who thoroughly think which of the available healthcare providers they would pay. According to the market nature of healthcare, consumers seek the best health care for the most affordable price. At the same time, providers always wonder how they can attract and maintain customers in their industry. Both sides of the “market relationship” find it difficult to cooperate because healthcare is not groceries. Due to the high cost, people think twice before choosing a provider. At the same time, all consumers approach the healthcare from different angles, which makes it impossible for clinics to be liked by everyone.

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So what actually makes people choose among a variety of healthcare providers that are all alike? Availability comes first. Patients with health insurance have a limited number of clinics to choose from, and they usually choose the provider whose services are least limited by the insurer. Accessibility of the clinic is also very important for patients who cannot go far from home to see a doctor. The provider must have a convenient location that is easy to reach by public transport. As soon as geographical ramifications are defined, patients think about type and size of the institution. For example, Americans prefer public and non-profit clinics while British choose public hospitals. Similarly, patients have different preferences concerning the size of hospitals. Not all of them can wait in long lines so that people choose smaller clinics to access the doctor faster. Most patients pay attention to the qualification of staff. They are most likely to choose providers with certified and experienced physicians. At last, we have approached the cost. Patients without an insurance, for example, pay attention to costs in the first place.

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