June 27, 2018

Walgreens management strategies. Essay sample

 

There are ten separate divisions within Walgreens corporate structure. Each of the divisions also offers lots of different career opportunities. The most important thing to highlight is that the company has decided to use a rather bold strategy in order to change their brand image, increase revenue as well as become one of the most popular health care providers on the market.

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In order to do that, a set of strategies were introduced. To specify, the company has set the goal of transforming the community pharmacy. What it means is that more space in the stores was given to health care. New wellness wings appeared. Some new services were introduced as well. For instance, Walgreens started offering its customers a multipurpose room for patients who want to get immunizations. In addition, it has also become possible for walk-ins to get professional help right away. A room for community-based health events appeared as well.

The IT segment was the next step which the company took in order to improve its services. In such a way, a lot of investments were made in this sector so that to introduce new portals for scheduling appointments and making the lives of patients much simpler. Apart from that, the company decided to introduce health guides so that to make the process of communication between Walgreens staff and patients less problematic.

Taking everything into consideration, Walgreens is one of those companies which have been able to transform their strategy and brand image completely. In such a way, they attracted more customers which obviously had its positive impact on the revenue that the company received.

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