November 30, 2017

Consumer behavior

 

Perhaps, it is important to start by mentioning the six stages of the consumer buying decision process which include problem recognition, information search, evaluation of alternatives, purchase decision, purchase itself and post-purchase evaluation.

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There are three factors which influence consumer behavior. They are psychological factors, social factors and personal factors. The reason why the issue of consumer behavior is so significant is that it helps to determine why a particular consumer has decided to buy something as well as what aspects have influenced them to make that purchase. Level of involvement is of great importance as it may either stimulate the person to buy something or make them reconsider. What also matters is how interested the person is in a product. The four types of consumer behavior are as follows: routine response/programmed behavior; limited decision making; extensive decision making and impulse buying. In order to familiarize yourself with relevant resources on the subject under consideration, keep in mind that you can always find everything you are looking for as soon as you proceed to …

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